Yes Scotland is an instantly recognisable, highly successful and enduring brand I can see no reason to rebrand for #scotref . It could be argued that we lost in 2014 but in fact the gains which Yes made from its initial campaign starting point were huge and somewhat unexpected.
Think of it in marketing terms, if you owned Pepsi Cola would you risk rebranding in an attempt to outsell Coke? The simple answer is No and the long answer is Noooooooooooo!!
We were Yes
We are Yes
We will be Yes