Thanks to Laura Kelly for the fabulous original unicorn artwork
Yes Scotland is an instantly recognisable, highly successful and enduring brand I can see no reason to rebrand for #scotref . It could be argued that we lost in 2014 but in fact the gains which Yes made from its initial campaign starting point were huge and somewhat unexpected.
Think of it in marketing terms, if you owned Pepsi Cola would you risk rebranding in an attempt to outsell Coke? The simple answer is No and the long answer is Noooooooooooo!!
We were Yes
We are Yes
We will be Yes
We may all wish for an independent country but it is our actions which will make this a reality. It is important that we remember that we are ambassadors for Scotland and regardless of whether our interactions are in the physical or virtual world we should always act appropriately.
To be Scottish it’s not important where you were born (where you’re from) what is important is where you are going (where you want to be).