Let it Go

The days of the Great British empire are long since over and we should feel no sadness as it’s emaciated body draws its final wracking breaths. History will in time view its reign with disdain as it lists the many many wars and brutalities which GB has been responsible for (& party to) in its strive for power & wealth for an elite privileged few. It’s time to let it pass and bury it in an unmarked grave.

For Scotland it is a time to look toward the future and to aspire to being something better. We will, undoubtedly, make mistakes along the way but if we place decency & humanity at the heart of our new democracy then surely we can be assured of a better quality of life for our children and the future peoples of Scotland. Some would dismiss this notion as fantastical or utopian but here are three positives which will only mark the beginning of a truly iScotland;

1. No nuclear weapons sited in our country. This will also save us an 8% share of the £205bn trident renewal cost.

2. NHS Scotland will be safeguarded for future generations. No privatisation, proper investment & development, and   the continuation of its founding principle of free healthcare for all at the point of access.

3. An immediate and immutable ban on fracking anywhere in Scotland. Helping to save and preserve the beauty and environment of our country for future generations.

Now is the time to move forward together as a nation and build a better country, one of which we can be truly proud. Let this be our legacy, our gift to the future.

 

Selling Change

***Editorial***

Question! How scared are you of change? How easily will you embrace it or what is likely to trigger your acceptance of change?

It is often the hidden factor in any campaign and one that is easily overlooked. As an analogy take any product which you regularly purchase and have for several year, you have therefore placed your faith and trust in that product. Now say that an alternative product comes along, what would it take to convince you to try that instead? What sales pitch would work on you as an individual? And how would a change of recipe/formula/quality of your trusted product factor into your decision?

Now apply those thoughts to someone other than yourself to whom you are trying to sell the merits of an iScotland over remaining under UK governance. One thing is for sure an aggressive/derogatory approach isn’t going to succeed.

Always remember that you are a salesperson for Yes and an ambassador for the future iScotland. Together we are team Scotland.

#Yes #AChangefortheBetter

– Martin

Yes- Change for the Better

Yes Scotland

Yes Scotland is an instantly recognisable, highly successful and enduring brand I can see no reason to rebrand for #scotref . It could be argued that we lost in 2014 but in fact the gains which Yes made from its initial campaign starting point were huge and somewhat unexpected.

Think of it in marketing terms, if you owned Pepsi Cola would you risk rebranding in an attempt to outsell Coke? The simple answer is No and the long answer is Noooooooooooo!!

We were Yes
We are Yes
We will be Yes

Wishful Thinking

We may all wish for an independent country but it is our actions which will make this a reality.

It is important that we remember that we are ambassadors for Scotland and regardless of whether our interactions are in the physical or virtual world we should always act appropriately.